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One in ten seats in your office is empty, as per Josh Bersin’s estimates, and that’s in the US alone. This is partly a result of the Great Resignation. . As we find ourselves amid a phenomenon challenging many industries across the globe, the need to showcase your employer brand and attract the talent your organization needs is more important than ever.
As competition for the best candidates in the market increases, recruiters are looking at new and intelligent ways to refine their talent acquisition strategy to provide potential hires with an experience that’ll make your organization stand out and keep candidates engaged throughout their search.
Creating a captivating career marketplace can help you win over the talent you need, featuring current job openings and all the elements of your EVP that candidates highly regard.
Competing in a Candidate-driven Market
We’ve seen workers of all ranks say goodbye to their employers at an overwhelming rate in the last few months. It is important to ask why as the answer can provide vital clues into how recruitment teams should be positioning themselves to attract these candidates.
According to the Harvard Business Review, resignations were highest in employees between 30- and 45-years-old, with an average increase of more than 20 percent between 2020 and 2021, where significantly more employees are leaving industries such as tech and healthcare.
The reasoning behind this is that employees in said industries were in high demand during the pandemic and were most likely suffering from burnout and looking for a change. Additionally, recruiters preferred experienced second jobbers rather than new graduates when considering candidates entering a remote working environment.
This heightened demand has put these candidates firmly in the driving seat and subsequently increased the scrutiny with which they assess their next employer, prioritizing diversity, remote working and work-life balance.
As such, HR teams need to be sensitive to this shift and take an honest look at their company values and what they represent. Then plan how to communicate that through a career marketplace while providing candidates with a stellar experience.
Revamping Your Career Marketplace With AI
It is a well-known fact that candidates expect to find their next job the same way they shop for consumer goods, which is why the dated approach of posting an opening and waiting for the magic to happen is not ideal. If anything, the Great Resignation has only intensified this trend, so talent acquisition teams need to go above and beyond to ensure candidate conversion.
The great news is that there’s plenty of room to see artificial intelligence and talent acquisition work together to achieve this goal. Let’s look at an example that brings this to life.
L’Oréal is a brand that excels at helping potential applicants find their fit through a personalized experience. It makes the most of Avature’s AI-powered career marketplace to impress visitors:
- Live suggestions help by expanding their search as they start typing keywords. Our powerful algorithms can also convert phrases such as “Bay Area” into geolocations that align with their employment interests.
- Candidates can upload their resumes and get job recommendations based on criteria such as skills, work experience and qualifications.
- They can also get suggestions based on their browsing history, which delivers further customization. For example, if a visitor clicks to see openings in the finance department, when they return to the career site home, the job recommendations they see will be related to finance.
- Semantic search expands search queries intelligently and improves search results, ensuring visitors find exactly what they are looking for.
Telling a Captivating Employer Story
Engaging potential hires on your career marketplace with multimedia resources can also help with conversion. You can kill two birds with one stone by including audiovisual resources on the topics that interest candidates, and by providing virtual experiences that give you a quick look into what it’s like to be part of your organization.
Compelling personal stories narrated by employees, pre-recorded office tours for on-site or hybrid work models, or interview advice all offer the chance to show what your company is about. That way, you can go beyond a traditional job description limited to a list of key responsibilities and benefits.
Team Up Your Career Marketplace With a CRM
At times, candidates don’t find an opening that fits their specific set of skills, but you shouldn’t miss that chance to build a long-term relationship and keep them interested. This is why many organizations offer the option to sign up for a talent community. However, these quickly become black holes without regular, quality content. Continue cultivating these relationships by combining your career marketplace with a CRM that provides powerful recruitment marketing tools. By setting up drip campaigns that deliver tailored content to your segmented talent pools, communication can be personalized and automated simultaneously, enabling you to maintain high candidate engagement at scale.
All’s Well That Ends Well
The Great Resignation doesn’t need to be all about loss. For your organization, it can be a chance to reap the benefits of a comprehensive career marketplace that captures the interest of a newly available talent offering, and an unprecedented opportunity to see artificial intelligence and talent acquisition work together. With the right team executing your vision, you’ll be able to attract diverse qualifications and skills that enrich your talent pool in these turbulent times.
